When I was pregnant with my first child, I was completely overwhelmed with the process of registering for a baby. I nearly had a nervous breakdown in the middle of Babies R Us, trying to decide which car seat I needed and for how many months, which infant stroller should I get, do I get a crib or a bassinet or a docka-whaaaaaat? I was no longer worried about childbirth, I just wanted to know where we were going to put all this STUFF. I thought right then and there, please, there has got to be a better way.
Thus, I paired up with my good friend and UX expert Mike Tinio, and Bundl was "born." So that parents like me wouldn't have to go through the same headaches of accumulating a thousand items that they don't need (and their baby doesn't either) and then figuring out where to store them, or how to get rid of them, or have to drive all over town to pick up something their baby may totally hate. Parenting is hard enough without the hassle of THE STUFF. Let's make this easy on ourselves, yeah?
Tracy Bitterolf, CEO, Bundl